Fairfield, CT 06824, 203.209.5979

Focus
Senior management, sales, marketing, finance, accounting or information systems roles, with progressive, leading organizations, leveraging extensive experience, training and education for maximum mutual gain.

Experience
2004-Present
RecoveryPlanner.com & CAPS Business Recovery Services Shelton, CT
Marketing, Sales, & Finance

• Analyzed and directed Marketing and Sales processes and projects 
• Mastered the ACT Contact Relationship Management (CRM) system and customized it to meet corporate objectives
• Trained sales and administrative staff in use of CRM and preparation of lists and importing procedures
• Supported staff on use of CRM system
• Consolidated multiple prospect lists, refined data, cleaned out duplicates
• Performed imports, sorts, queries, macros, database and screen customizations, and mail merges, supporting marketing events including seminars and area visits
• Generated leads from targeted email, ground mail and telemarketing
• Managed migrations of CRM system to newer versions
• Recommended and managed reconfiguration of CRM for greater speed and better remote access
• Followed up leads and arranged demonstrations, visits and proposals
• Developed and refined “Sales Pipeline reports” to consolidate forecasts for management
• Created and maintained price and volume discount worksheets for RecoveryPlanner software and CAPS services for more automatic sales quoting and better management decision support
• Revised price and volume worksheets for “shrink-wrap licensing” to augment ASP pricing for better scalability and automatic price calculation
• Reviewed website content and other company correspondence and marketing collateral and revised text
• Authored articles and got them and others’ work published in CT state Tech Tribune, Insurance Association Newsletters, Campus Fire Safety News and related publications
• Authored and automatically distributed press releases and marketing content for print and web advertisements with regular frequency
• Developed Return On Investment (ROI) analysis model, white paper, presentation slides and report for RecoveryPlanner software
• Prepared and presented Individual ROI analysis to prospects, helping secure budget for RecoveryPlanner projects from global companies including HP
  
• Presented RecoveryPlanner and presentation slides to groups of sales prospects
• Created seminar series around ROI model, managed marketing and reservations, and presented the model during seminars
  
• Designed and produced Cost Analyzer to compare “In house” software purchase and deployment costs to “ASP/Hosted” monthly subscription alternative
• Developed a Time Value of Money Discount Model to calculate payment and contract length terms change discounts or additions with variable annual percentage rates for decision support
• Authored RFP responses for Sales team for RecoveryPlanner and CAPS Business Recovery Services which won business from RIT, Georgia Pacific, Alberta Association of Technical Colleges, and others
  
• Automated customer service and communications procedures in CRM system
  
• Created reseller and strategic partnership programs and managed and promoted the Alliances
• Coordinated cooperative marketing efforts with Alliances
• Participated in alternate site business pricing and cost analysis sessions and identified improvements in costing methods
• Recommended successful vendors who performed CAPS web-site enhancements and assisted with migration to new hosting vendor – recommended successful hosting vendor as well and negotiated preferential prices and terms with each supplier
  
• Constructed and refined Financial Models for related Alternate Site Recovery Facilities and Business Plans leading to Southeast expansion
  
• Managed and Executed HR and Recruiting activities
• Mastered Monster HR application
• Posted multiple jobs, screened resumes
• Arranged and conducted interviews, participated in hiring candidates
• Supplied successful development team candidates rapidly from personal network to immediately fill multiple urgent vacancies, saving the company tens of thousands of dollars in potential recruiting fees in a tight development labor market
• Developed and maintain business plans for CAPS and RecoveryPlanner
• Prepared Plans and Slides and Presented to Venture Capitalists leading to a multi-million dollar offer (we declined) in 2007
• Developed B-plan and conducted Marketing/Sales for Higher Education vertical market and secured business from 14 new colleges
• Prepared and presented nominations for women executives who all succeeded in becoming CT Tech. Council Women of Innovation Award Finalists in 2008
  

2007 - Present
MowGreen.US, Fairfield, CT
Founder, Owner

• Researched and tested feasibility of reel mowing for lawn care service
• Promote and manage small customer base for quiet, clean & green reel mowing services performed by athletes
• Exhibited at Fairfield's Earth Day Celebration & Promoted on WICC600AM Radio Show
  

1985–2004
CONNECT Computer Corp. Fairfield, CT
Founder, Chairman & CEO 

• Increased IT solution sales from startup to peak of Millions in 1999
• Roles included chief marketing and sales
• Authored marketing collateral including website material. Took over web admin. role at CONNECT using Dreamweaver during transition
• Purchased and imported lists, classified, organized and grouped
• Managed and supported CRM system for email marketing and telemarketing for events and leads follow-up
• Arranged and marketed software seminars at office and partner sites with partners to generate leads and expand revenue
• Sold and managed accounts including Bayer, ADT/Tyco, NewsCorp., MetaGroup, SS&C, Advest, CarterWallace, Aetna, RJ Reynolds, and Cytec Industries
• Sold and supported SBT and AccountMate (AM) accounting software systems. Also took over CFO role at CONNECT, using AM for monthly processing and adjustments during transition
• Designed and sold networks and hosting solutions involving Netware, Linux, and Windows operating systems
• Managed successful transition to ASP/MSP model – CONNECTAPPS.net from 2000-2004 with 40%+ annual growth in recurring revenue each year
• Authored press releases and email marketing material
• Attended networking events, technology council shows and networking sessions, vendor partner customer and reseller events, venture capital group shows, and lead swapping groups
• Performed telemarketing and networking through vendor partners to develop and convert leads
• Achieved “Top 8 Technology Companies to Watch” status in the CT Technology Council Fastrack 2004 competition
• Authored business plan
• Raised investment capital
• Managed vendor relationships (Red Hat, SteeleEye, HP, Citrix, Softricity and others)

1996–1997
Sofist USA, Fairfield, CT
CEO

• Operated Accounting Series Software Company with India Partner
  
• Guided Development Team on Feature Set for "Accounting Control" Software
  
• Acquired Charter Clients for Pilot Testing in US

1995–1996
EastonSKATES, Fairfield, CT
Founder, Owner

• Rollerblade Authorized Sales & Service
  
• Rollerblade Training
  
• Raised Money for Charity
  

1983-1985
ComputerEASE, Milford, CT
Business Systems Specialist

• Achieved top volume producer for three divisions; Corporate, Retail and Business Systems in two different months
• Joined a new team which brought total branch sales from $150k monthly to $500k monthly ave. in just 4 months
• Developed general accounting systems sales and consulting department with Great Plains accounting software
  

1982-1983
CPU Computer Centers, New Haven, CT
Sales Manager

• Performed 90% of monthly sales which brought the branch from 13th place to first place in the chain. Personal sales exceeded branch totals for 10 other branches
• Developed vertical market offerings for lawyers and general accounting systems with ACCPACC software
  

Education

• Fairfield University School of Business Fairfield, CT
• MBA (In Progress – 4.0 Average 55% complete)
• UCONN School of Business Storrs, CT
• B.S., Finance (Worked full -time throughout)
• Completed Introductory & Intermediate Spanish 
• Information Technology Training:
  
• Red Hat Certified Engineer (RHCE)
• Citrix Certified Sales Professional (CCSP)
• Acting for Film & TV Training & Coaching
  

Interests 

• Founder, Former Manager & Current Player: Fairfield Marlins Baseball – CT National MSBL 
• Acting/Modeling/Voice: Recently appeared in “The Bronx Is Burning” and other movies, local print advertising, and WICCAM600 & WEBE FM108 talk shows
• Environmental Activism: Volunteer for Fairfield EarthDay Exhibitor and Operations committees, authored promotional material, photographer for the event, scripted and performed TV and Radio commercials